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商务英语论文

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商务英语论文 第一篇_商务英语毕业论文

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目 录

摘要………………………………………………………………………………… 2 Abstract …………………………………………………………………………… 3 绪论 ………………………………………………………………………………… 4 1、背景概述 ....................................... 错误!未定义书签。

1.1现今社会经济的发展状况 ...................................... 5 1.2商务谈判与沟通在现今社会经济发展中的运用 .................... 6 2、沟通学习与商务谈判的内容 ........................................ 7

2.1什么是商务谈判 .............................................. 7

2.1.1商务谈判的技巧 ........................................ 7 2.1.2商务谈判的特征 ........................................ 8 2.1.3商务谈判的作用 ........................................ 9 2.2什么是沟通 .................................................. 9

2.2.1沟通的技巧和意义 ...................................... 9

3、谈判工作与沟通学习在对外贸易中的意义 ........................... 10

3.1谈判与沟通的意义 ........................................... 10 3.2如何提高沟通效率和如何运用谈判技巧达到合作目的 ............. 10 3.3对案例的总结以及感想 ....................................... 12 结论…………………………………………………………………………………14 谢辞…………………………………………………………………………………15 参考文献……………………………………………………………………………16

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【摘要】本文通过背景概述,讲述了在中国经济发展中,商务合作的趋势日益明显,

为使大家的合作有效的进行,谈判与沟通已成为各自的必须课。现今中国与各国的交流不断加深,各种文化差异带来的交流障碍数不胜数,因此,合作前必须先了解谈判对手等。本文还详细讲述了沟通学习与商务谈判的内容,以及谈判工作与沟通学习在对外贸易中的意义。通过本文对商务谈判与沟通的详解,让大家认识到商务谈判与沟通的重要性,并且在文章最后通过实际案列具体分析希望大家吸取教训,我想对今后的贸易一定会起到很大的作用。

【关键词】商务谈判;商务沟通;谈判与沟通在对外贸易中的影响

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Abstract:According to the theory of business negotiations and communications,this

thesis discusses the influence of business negotiations and communications in trading.In this paper ,I talk about what is business negotiations ,how to use the skills of the negotiations.At the same time,I talked something about what is the meaning of communications and what is the feature of it.At the end of the paper I releases that knowing the importance of the negotiations and communications would be good for us to do trade in the future.I gave three real examples to discuss the features of negotiations and communications,and I learned a lot from my own and my friend’s experience.I hope you all could have some conclusions at the end of my paper.

Key words: negotiations; communication;the influence of negotiations and communications

in trading;

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绪 论

本文通过背景概述讲述了现今社会经济的发展状况,以及商务谈判与沟通在现今社会经济发展中的运用。在日新月异的经济发展变化中,想要生存下去就必须赢得合作的主动权,本文通过对谈判与沟通的讲述,具体阐述了沟通与谈判的重要性。

另外通过对沟通学习与商务谈判的内容介绍,讲述了什么是谈判,商务谈判的技巧、特征以及作用,还讲述了什么是沟通以及沟通的技巧和意义。通过详细的讲述希望大家有所了解并掌握一些有用的知识,我相信或多或少对今后的实际操作中会有很大的帮助。

在本文的最后主要通过实际案例进行分析,具体讲述了谈判工作与沟通学习在对外贸易中的意义,以及如何提高沟通效率和如何运用谈判技巧来达到合作的目的等,最后通过对案列的总结以及感想结束全文。

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1 背景概述

1.1 现今社会经济的发展状况

我国的整体经济事态稳定上升,GDP便是主要的体现。我国近些年的GDP增长势头稳定,如今我国的GDP已经超越日本成为世界第二大经济体。人们的生活水平显著提高,这些都是有目共睹的事实。

但是,还是存在着很多问题,第一,中国的GDP虽位列世界第二,但却不值得骄傲,因为美国的GDP大约为我们的两倍。第二,经济强国不等于经济大国,我国属于经济大国。

因为我国的底子雄厚所以在这个金融危机尚未平息的年代很多资本主义国家看准了中国广阔的市场,大量的投资迫使资金大量的涌入,这种流动资金大量流入的现象是不正常的,因为虽然就目前的形势看,感觉一下子有钱了确实不错,但是如果那一天中国的市场不景气了,大量的外资企业撤资,再加上人民币的贬值,又使得资金大量的外流,这样会给我国造成灾难性的打击。我们国家的经济拉动在过去的几十年里主要是靠外贸来拉动的,内需对经济发展的贡献过小。因而现在发掘内需拉动经济是目前我国经济调整的首要任务。

在我国由于改革开放以来,东部的经济由于诸多原因迅速增长,现在国内的资金主要集中在东南沿海地区,而这次经济危机对我国来说影响最大的也是东南沿海地区,而另一方面西部的自然资源得天独厚,但是苦于没有足够的资金开发而使得西部丰富的资源不能为当地的人民带来福利。因而国家可以颁布实施一系列的经济政策使

商务英语论文 第二篇_商务英语论文选题

商务英语选题参考

1) The Influence of Cultural Elements on the Translation of the idioms in Commercial English 试论文化因素对经贸领域中习语翻译的影响

2) Commercial English: its characteristics and translation 经贸英语的特点与翻译

3) The Characteristics of Business Contract Wording in English & its Translation 英语经贸契约的用词特点与翻译

4) On the Usage and Translation of Prepositions and Prepositional Phrases in Business Contracts in English英语经贸契约介词和介词短语的用法及翻译

5) Understanding and Translation of the Divisional Phenomena in English Economic Contracts英语经贸契约分隔现象的理解与翻译

6) Lexical Features of Business Contract English and Its Translation经贸合同英语词法特征及其翻译

7) Characteristics and Distinctive English Translation of Words in Business Contracts商务合同英语用词特点及翻译的特色标记

8) The Characteristics and the Present Situation of Foreign trade English Translation对外经贸翻译的特点与现状

9) On the Translation of Commercial Advertisement谈商业广告的翻译

10) On the Role of Social Context in Business English Translation浅议经贸英语翻译中语境因素的作用

11) On the Criteria of Translating English in to Foreign- oriented Economy and Trade Affairs试论经贸英语翻译的标准

12) Translation Characteristics of Economy and Trade English经贸英语的翻译特点

13) Understanding and Translation of the Divisional Phenomena in English Economic Contracts英语经贸契约分隔现象的理解与翻译

14) On Abbreviations in Business English谈经贸英语中的缩略语现象

15) On the Strategies of the Mistranslation in Business English论经贸英语误译的对策

16) Multi-angle Views On Business English Translation经贸翻译的多视角

17) A Classification & Translation of Words Denoting Major Positions in Business English经贸英语中主要职务用词的分类与翻译

18) The Classification and Translation of the Business English Terms with the Reference of "Money"经贸英语中含有"钱款"意义词汇的分类及翻译

19) A Brief analysis on the Characteristics of Business English Vocabulary浅议经贸英语词汇的特点

10) Word Diction in Economy and Trade Translation经贸翻译的词义选择

21) On the Multi-discipline of the Economic English Vocabulary论经济英语语汇的多学科性

22) On the Features of Business English Letters浅谈外经贸英语信函的写作特点

23) Adjusting the Tone in International Business English经贸英语缓和口吻表达方法探究

24) The Stylistic Features of the Contract English协议、合同英语的文体特点

25) On Translation of English Advertisement广告英语的翻译

26) Advertisement English Translation in Cross-cultural Background跨文化背景中的广告英语翻译

27) On Modifiers of Nouns in English for Foreign Economy & Trade略谈外经贸英语中的名词修饰语

28) On Translation of the Dates, Amount and Numbers (Figures) in the Economic & Trade Contracts经贸契约中日期、金额和数字的翻译

29) Translating Strategy of Modern Business English现代商务英语翻译策略

30) The New Trend of Economy & Trade English after China's Entry into WTO经贸英语在中国加入WTO后的新趋势

31) Knowledge of Formulaic Expressions in Foreign Economic and Trade Contracts for the Study of Legal English了解涉外经贸合同套语扫除法律英语学习障碍

32) The Principle of Faithfulness in C-E Business Translation关于英汉经贸翻译的"信"

33) Methods and Principles of Trade Mark Translation商标翻译的方法及应遵循的基本原则

34) The Language Characteristics and Translation Strategy of English Advertisements广告英语语言特点及其翻译策略

35) A Study of the Characteristics of Sentences in International Economic Trade Contracts in English试谈英文国际经济贸易合同的句法特点

36) How to Correctly Understand & Translate the Compound Words Formed from Here-, There- and Where- in Economic & Trade Contracts 如何正确理解和翻译经贸契约中Here, There-和Where构成的复合词

37) he Life of the Translation of the Literature of Economy and Trade—— Accuracy in the Translation经贸文体翻译之生命——准确性

38) On the Rhetoric Character and Translating Method of Advertising English浅析广告英语的修辞特点和翻译方法

39) On Metaphors in Business English and Translation商务英语中的隐喻及其翻译

40) On "Faithfulness" and "Innovation" in Foreign Trade English Translation外贸英语翻译的"忠实"与"变通"

41) The Strategies of Domestication and Dissimilation on Advertising English Translation广告英语翻译的"归化"和""异化"策略

42) Cross-cultural and Cross-linguistic Factors in English Advertisement Translation英语广告翻译中的跨文化、跨语言因素

43) Nominalization application in business English letter writing and its translation名词化结构在商务英语信函中的应用和翻译

44) On the Art of Rhetoric and Translation Approaches in Advertising English论广告英语的修辞艺术和翻译方法

45) The Negative and Active Function of Fuzzy Language in Business Writing论模糊语言在经贸英语写作中的作用

46) The Application of PP (Polite Principle) in Business English Communication

47) CP(Cooperative Principle)and Business English Interpretation

48) On the Cliché Expressions in Business English商务英语中陈词腐语探析

49) Hypotaxis and Parataxis in the Context of English to Chinese Translation of Business Literature商务英语翻译中形合义合分析

50) On the Preciseness of Business English Contracts论商务英文合同语言严谨性

51) How to Achieve Consideration in Business Correspondence实现商务函电中“consideration”的手段

52) A Research into the Legalese in Applied Business Literature商务英语应用文中的法制性语言研究

53) On the Balance between Conversational English and Old-fashioned English “conversational English”与“old-fashioned English”的恰当使用

54) Features of Foreign Trade English and its Translation Model外贸英语的特点与翻译模式

55) An Analysis of the Rhetorical Devices used in English Business Advertisements商务英语广告语言修辞探析

56) On the Translation of Trademarks商务英语商标翻译技巧

57) Business English Abbreviations and their Functions商务英文缩略语构成及功能

58) On the Application of the Politeness Principle in Foreign Trade Correspondence“礼貌”在函电中的恰当使用

59) Principles of Translating Economic Literature of Enterprises from Chinese to English企业外宣资料汉英翻译原则

60) English-Chinese Translation of Trademarks: Its Principles and Strategies英语商标的汉译原则及策略

61) The Puns in English and Chinese Advertisements and the Translation of Them英汉广告中的双关语及其英汉互译

62) The Pragmatic Analysis and Translation Strategies of Long Sentences in English Business Contracts英语商务合同长句的语用分析及翻译策略

63) Influence of Cultural differences on the Chinese-English Translation of Business Writing文化差异对商务汉英翻译的影响

64) On Equivalence of Cultural Message in the International Business English Translation国际商务英语翻译中的文化信息等值研究

65) 江西招商引资探讨及其对策

66) WTO保护期过后对我国的影响;

67) 商务英语课程设置的探讨

68) 跨文化因素对英汉翻译的影响

69) 商务英语的特点及翻译技巧

70) 商务英语函电在对外贸易中的作用

71) 单证员在国际贸易中的地位

72) 商务英语函电翻译技巧

73) 商务谈判中英语的重要性

74) 浅谈出口结汇风险的防范

75) 中国退税制度的改革及其影响

76) 商标名称的翻译与策略

77) 外贸企业信用风险管理与控制

78) 2007年外资银行在我国本土注册探讨

79) 我国利用国际贷款/国际援助现状分析

80) WTO与我国反倾销探讨

81) 我国对外直接投资之现状

82) 内陆地区对外贸易发展策略研究

83) 中印两国对外贸易战略分析

84) 人民币升值对我国出口贸易的影响

85) 浅谈商务英语写作时避免修饰语错位的方法

86) 商务函电翻译的用词技巧

87) 外商直接在华投资探讨

88) 社会文化迁移对中国式英语的影响

89) 我国外贸出口品牌战略的实施与研究

90) 商务英语专业口语课程教学探讨

91) 入世对我国农产品贸易的影响与对策研究

92) 应对经济全球化,加快我国企业跨国经营

93) 英语写作中常见中式英语分析

94) 入世商务英语写作的研究

95) 制单工作在国际结算中的地位

96) 关税壁垒与非关税壁垒探讨

97) 浅谈实质利益谈判法

98) 国际电子商务发展面临的新问题

99) 商务英语写作中的错误与商务英语写作教学之间的关系

100) 清算所在期货市场上的地位

101) 跨国公司在华扩张模式透析

102) 汉译英中遇到新词语的译法问题

103) 英汉互译中词义的不对应(文化意义、风格意义、修辞意义等) 104) 我国市场经济国家地位与反倾销

105) 如何防范信用证诈骗

106) 我国中小企业开拓国际市场之探讨

107) "10+1"自由贸易区未来前景展望

108) 汉语中新词汇的翻译技巧

109) 商务英语的特征与翻译

110) 珠江三角洲外贸现状及存在的问题

112) 南昌现利用外资纵谈

113) 广州/深圳等地区三资企业结构分析

115) 浅谈广州等地区外贸企业的困境与出路

116) 浅谈广州等地区出口产品结构的市场分布

117) 商务英语专业毕业生就业岗位之探讨

118) 单证员跟单员等资格证书现状思考

119) 礼仪在商务谈判中的作用

120) 跨国公司的本土化经营战略及其实施

121) 中国在亚洲区域合作中的地位和作用

122) 延长我国加工贸易国内价值链问题探析

123) 中国贸易的现状和前景中国论文联盟 124) 我国西部地区引进外资问题研究

125) 人民币业务对外开放之探讨

126) 浅谈涉外合同英语特色

127) 海外投资与出口贸易的相互关系

128) 文化和地理因素对外商在中国直接投资的影响

129) 绿色壁垒对关税壁垒的替代效应研究

130) 新贸易保护主义的政策调整与我国贸易发展

131) 贸易摩擦及其解决机制研究

132) UCP600-信用证领域的新规则探讨

133) 论<<联合国国际货物销售合同公约>>的适用范围及总则

134) 浅谈<<联合国国际货物销售合同公约>>下卖方的知识产权担保义务 135) 我国纺织业出口竞争秩序现状分析与对策探讨

136) 浅谈来料加工与进料加工的利弊

137) 经纪佣金商或场内经纪人在期货交易中的地位

138) 浅谈商检证书在国际贸易中的作用

商务英语论文 第三篇_商务英语论文提纲

Implication of Cultural Differences on International Business Negotiations

Abstract

Culture is a national system of specific concepts and values. These concepts become people’s behavior during their life and work. The impacts of regional differences, ethnic differences, political differences, economic differences, religious differences and value differences on people’s life are embodied in the catering, clothing, housing, holidays, rituals and other material and cultural life in all aspects. These result in cultural differences in different countries and regions.

Key words: culture; differences; business negotiation; implication

Outline

I. Cultural differences

1.1 The definition of culture

1.2 The causes of cultural differences【商务英语论文】

1.2.1 geographical differences

1.2.2 Ethnic Differences

1.2.3 political differences

1.2.4 economic disparities

1.2.5 religious differences

1.2.6 the concept of Values difference

1.2.7 Law and Ethics Differences

II. Cultural differences on the impact of international business negotiations

2.1 communication process

2.2 Impact of Value Views Differences on International Business Negotiations

2.2.1 Impact of Time View Difference on Negotiation.

2.2.2 Impact of Equality View Difference on Negotiation

2.2.3 Impact of Objectivity Difference on Negotiation

2.2.4 Impact of Thinking Model Differences on International Business Negotiation

2.2.5 Ethics

2.2.6 The concept of collective

2.3 Negotiating Style Differences

2.4 International Thinking and Analytic Thinking

2.5 Negotiation Structure

2.6 Negotiation Style III. Conclusion

文化因素对国际商务谈判的影响

摘要:

文化是国家系统特有的思想和价值。在人们的生活和工作中,这些思想与他们的行为相对应。地区差异、种族差异、政治差异、经济差异、宗教差异和价值观差异的影响,都表现在饮食,衣着,住,假期,宗教礼仪和其他物质与文化生活中的各个方面,这些都导致在不同国家和地区的文化差异。

关键词:文化,文化差异,商务谈判,影响

提纲:

文化因素对国际商务谈判的影响

一、文化差异

1、文化的定义

2、产生文化差异的原因

(1)地理上的差异

(2)民族、种族的差异

(3)政治意见的差异

(4)经济条件差异

(5)宗教信仰的差异

(6)价值观的差异

(7)道德和法律的差异

二、文化差异对国际商务谈判的影响

1、通信谈判的语言

2、文化价值

【商务英语论文】

(1)时间观念差异对国际商务谈判的影响

(2)平等观念差异对国际商务谈判的影响

(3)客观性差异对国际商务谈判的影响

(4)思维模式差异对国际商务谈判的影响

(5)道德

(6)集体的概念

3、谈判风格的差异

4、分析性思维

5、谈判结构

6、谈判风格

三、结论

商务英语论文 第四篇_商务英语毕业论文

Strategies on Cosmetic Marketing

School:

Heilongjiang University

May 10, 2015

Abstract【商务英语论文】

The modern sense of the marketing ideological originally started in the early 20th century,the change that marketing research converted traditional economics into management science marked the beginning of the marketing management era, 4Ps’s proposed by expert have laid the foundation theoretical framework for the management of marketing. The major issues which our marketing academia and business circles are facing with currently are that how can mature international marketing theory integrate with China market in transition. Business marketing strategy is the main activity of the modern business marketing and whether the strategies are scientific is directly related to the success or failure. Hence, to make the business marketing activities operate and to achieve the expected economic benefits, we must research, analyze and evaluate the business marketing strategies. With the continuous development of the society, the cosmetics industry has become a shining star. In this paper, I analyzed the present situation of China’s cosmetic industry’s competition and summarized the marketing strategies of foreign brand-name cosmetics. I studied that how can domestic small cosmetics stand out in a highly competitive market and expand the market share by focusing on branding and marketing strategy. This has a very important practical significance for improving our ability and level of analyzing and solving problems.

Key words

cosmetics industry, products, brands, marketing, strategy

摘要

现代意义的市场营销思想最初始于20世纪初,营销从传统的经济学转入管理学研究,标志营销管理时代的开始,4个P理论的提出奠定了管理营销的基础理论框架,如何将国际成熟的营销理论与方法和中国转型市场完成对接,是当前摆在我国营销学界和企业界面前的一个重大课题。企业市场营销战略,是现代企业市场营销的主要活动,战略和策略制定是否科学,直接关系到企业营销的成败。因此,要使企业营销活

动正常进行,取得预期的经济效益,就必须研究、分析和评价企业的市场营销策略。 随着时代的不断发展,化妆品行业俨然成为一颗闪耀的巨星。本文深入分析我国化妆品行业的市场竞争现状,总结分析了国外名牌化妆品的营销策略,重点从品牌和营销策略出发,研究国内中小化妆品如何在竞争激烈的市场上脱颖而出,扩大市场份额。对于提高自己分析问题、解决问题的能力和水平,具有非常重大的实际应用意义。

关键词

化妆品行业,产品,品牌 ,营销 ,策略

Contents

Abstract .......................................................................................................................................................... I 摘要 ...............................................................................................................................................................II

1. Introduction .............................................................................................................................................. 1

2. Overview of Marketing Theory .............................................................................................................. 1

2.1 Traditional Marketing Theory ......................................................................................................... 1

2.2 4Ps Theory ....................................................................................................................................... 1

2.3 SWOT analysis ................................................................................................................................ 2

3. 4Ps Theory’s Application of Three Brands’ Marketing Strategies .................................................... 2

3.1 Product Strategies ............................................................................................................................ 2

3.1.1 Product Strategies Applied in Avon .................................................................................... 2

3.1.2 Product Strategies Applied in Natural Republic ................................................................. 3

3.1.3 Product Strategies Applied in Pehchaolin .......................................................................... 3

3.2 Price Strategies ................................................................................................................................ 3

3.2.1 Price Strategies Applied in Avon ......................................................................................... 3

3.2.2 Price Strategies Applied in Natural Republic ...................................................................... 4

3.2.3 Price Strategies Applied in Pehchaolin ................................................................................ 4

3.3 Place Strategies ................................................................................................................................ 4

3.3.1 Place Strategies Applied in Avon ......................................................................................... 4

3.3.2 Place Strategies Applied in Natural Republic ..................................................................... 4

3.3.3 Place Strategies Applied in Pehchaolin ................................................................................ 5

3.4 Promotion Strategies ........................................................................................................................ 5

3.4.1 Promotion Strategies Applied in Avon ................................................................................. 5

3.4.2 Promotion Strategies Applied in Natural Republic .............................................................. 5

3.4.3 Promotion Strategies Applied in Pehchaolin ........................................................................ 5

4 SWOT Analysis’s Application of Three Brands’ Marketing Strategies ............................................. 6

4.1 Strength Analysis ............................................................................................................................. 6

4.1.1 Strength Analysis of Avon ................................................................................................... 6

4.1.2 Strength Analysis of Natural Republic ................................................................................ 6

4.1.3 Strength Analysis of Pehchaolin ......................................................................................... 7

4.2 Weakness Analysis .......................................................................................................................... 7

4.2.1 Weakness Analysis of Avon ................................................................................................. 7

4.2.2 Weakness Analysis of Natural Republic .............................................................................. 7

4.2.3 Weakness Analysis of Pehchaolin ........................................................................................ 7

4.3 Opportunity Analysis ....................................................................................................................... 8

4.4 Threats Analysis .............................................................................................................................. 8

Conclusion .................................................................................................................................................. 10

References ................................................................................................................................................... 11

Acknowledgements..................................................................................................................................... 12

Strategies on Cosmetic Marketing

1. Introduction

In this paper, I used the Avon of United States, Natural Republic of South Korea and Pehchaolin of China as examples. Avon’s marketing strategies are the most persuasive as it is the world-famous brand of cosmetics. South Korea has advanced technologies of producing. Although Natural Republic is an emerging brand, it can quickly capture the market shows the advantage of its marketing strategies. Pehchaolin is a Chinese historic brand and it is constantly improving their marketing strategies in order to occupy more market share under the impact of the age.

I referenced the 4P’s theory and SWOT analysis, through analyzing and comparing with the three companies' marketing strategies to find out the advantages or areas for improvement and excellent marketing strategies that we can learn from.

2. Overview of Marketing Theory

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at-large.

2.1 Traditional Marketing Theory

For marketing, western scholars have given hundreds of definitions, the following are more representative.

In 1960, American Marketing Association (AMA) defined marketing for “marketing is a business way which guides the goods and services from producers to consumers or users”. E. J. McCarthy held that marketing is the business activity that guides the goods and services from the producers to the consumers or users in order to satisfy customers and achieve business goals. This definition is more advanced than the previous one by AMA because it has clearly pointed out the company's business goal is to meet customers’ needs and make profit.

It can be seen from the above definition that with the development of the social economy and the deepening of human understanding, the connotation and denotation of the marketing have been greatly enriched and expanded. The process extended forward to a variety of activities in the field of production and pre-production and back to the consumers after the end of the sale. Its content expanded to market research, market segmentation, product development, pricing, select distribution channels, advertising, promotion, service, information feedback and other aspects.

2.2 4Ps Theory

E. Jerome McCarthy, the professor of the University of Michigan, has attributed the elements of the companies' marketing strategies to a combination of four basic strategies for the first time in his Basic Marketing in 1960. This was known as the "4Ps" theory: product, price, place, promotion.

4Ps’s proposed laid the foundation theoretical framework for the management of marketing and provided theoretical guidance and time methods for business marketing management.

商务英语论文 第五篇_商务英语毕业论文范文.

【商务英语论文】

Impacts of Cultural Differences on International

Business Negotiation

学院: 化学化工学院

系别: 化学系

姓名: 杨星玉

学号: 20520112201404

Abstract

With the economic globalization and the frequent business contacts, cultural differences seem to be very important; otherwise they could cause unnecessary misunderstanding, even affect the result of the business negotiations. This means it is very important to know the different culture in different countries and the ways to avoid the culture conflicts in the international business negotiations. The article commences from the types of culture differences, then it explains the impacts of these culture differences on international business negotiation and finally it analyzes how to deal with the problem of the cultural differences correctly in negotiation process.

Key words: Culture; Cultural differences; Business negotiation; Impact.

1. Types of Culture Differences

1.1Value View

Value view is the standard that people use to asses objective things. It includes time view, equality view and objectivity. People may draw a different or even contradictory conclusion about the same thing. Value view is one of the most important differences among the many factors.

1.2. Negotiating Style

Negotiating style refers to the tolerance and graces which the negotiator shows in the negotiation. The negotiators show their negotiating style through behavior, manners and the method of controlling negotiation process during the negotiation.

1.3. Thinking Model

Thinking model reflects the culture. Because of the influences of history backg

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